BE A HERO OCT 3RD: Lee Jeans National Denim Day! Wear Jeans to Work & Donate $5 to Fight BREAST CANCER! Power of Pink,Pop Superhero,Pink Ribbon

Lee National Denim Day

Lee National Denim Day is October 3rd this year.
How can *you* "BE A HERO" on 10/3/08?
Here are ideas from their website, http://www.denimday.com/participate.aspx:

How can I participate?
There are four ways to participate in Lee National Denim Day®. You can register a new team, re-register an existing team from a past year, join a team as a team member or simply make a donation. Each organization that registers a team will receive a free participation kit with everything needed to coordinate a fun and successful event.

Participation kits are shipped free of charge to registered organizations within the United States. We encourage any group or participant outside the U.S. to participate and contribute, but we cannot send participation kits to international locations. Click here if your team is participating outside the U.S.

Register a New Team If this is your team’s first time to participate in Lee National Denim Day, choose this option.

Register an Existing Team If your company or group has ever participated in Lee National Denim Day in the past, choose this option to sign up for 2008, locate your team page and customize it.

Join a Team If your team has already been registered for 2008, click here to join as a team member.

To register or join a team by phone, call 1-800-521-5533 to speak to a Lee National Denim Day agent. Phones are answered MON–FRI 8 a.m.–5 p.m. CST.

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Here's an excerpt from their website, http://www.denimday.com, on "Denim Day:"

Lee National Denim Day® History
Since its inception in 1996, Lee National Denim Day has adhered to a simple philosophy: one day, one cause, one cure®. In 12 years, that philosophy has become a mantra for millions and has made an impact Lee Jeans never dreamed possible.

It all started when several Lee Jeans employees realized that each of them, in one form or another, had been touched by breast cancer. An everyday conversation sparked an idea and led to the creation of Lee National Denim Day, which has become one of the largest single-day fundraisers nationwide for breast cancer.

In its first year, Lee Jeans set a goal of raising $1 million on Lee National Denim Day. To do this, Lee Jeans invited companies to go casual for a cause, inviting employees to wear their jeans to work on Denim Day in exchange for a $5 contribution to the fight against breast cancer. The underlying concept behind the program was simple?by convincing enough people to take one small step, together they could reach an incredible goal.

The response to the inaugural Lee National Denim Day program was astounding. That year, more than 3,000 companies signed up to participate, raising $1.4 million dollars for the fight against breast cancer, setting the stage for what would become one of the most captivating social action campaigns in the country.
Since its first year, Lee National Denim Day has raised more than $70 million for the fight against breast cancer and unites nearly one million supporters nationwide each year.